Why You Need To Run Facebook Ads RIGHT NOW!
Facebook is one of the best advertising platforms for e-commerce businesses and it can help you reach an ocean of audiences and potential customers, but without a proper strategy, you might end up wasting a lot of money on useless ads.
If you haven’t considered Facebook ads yet, here are the top 3 reasons why you should run ads on Facebook right away!
- Detailed Targeting.
Facebook offers an advanced form of targeting options that allow you to refine the group of people that your ads will be shown to. These options include additional demographics, interests and behaviour.
These detailed targeting options are based on:
- The ads they click on
- Their past purchases
- Pages they engage with
- The mobile device they use
- The speed of their network connection
- Other activities across Meta technologies, such as their device usage, travel preferences, etc.
- Lookalike Audiences.
These are the new people who are likely to be interested in your product because their interests and characteristics are similar to those of your existing customers.
To create a Lookalike Audience, the system leverages information such as demographics, interests and behaviours from your source audience to find new people who share similar qualities.
- Dynamic Ads.
Facebook’s dynamic ads are designed to serve ads to users that have already expressed interest in a product you are selling by visiting your website or app.
Rather than creating individual ads for the multiple products a brand has in their product catalog, advertisers can upload their product catalog and Facebook’s system will determine which products to showcase in your ads based on the person viewing the ad.
Facebook carousel ads may be a better option if you have less than 10 products to promote.