Voice search is becoming increasingly popular, with more and more people using virtual assistants such as Siri, Alexa, and Google Assistant to search for information online.
As the use of voice search grows, it’s important for ecommerce brands to optimize their Google Ads campaigns for voice search.
Here’s how you can optimize your Google Ads for voice search.
- Use Long-tail Keywords
When people use voice search, they tend to use longer, more conversational queries. Therefore, it’s important to use long-tail keywords in your Google Ads campaign. These are more specific phrases that are likely to match the user’s search intent more closely.
For example, if you’re an ecommerce brand selling running shoes, instead of targeting the keyword “running shoes,” you might target long-tail keywords such as “best running shoes for flat feet” or “women’s running shoes for trail running.”
- Leverage Reviews and Ratings
When it comes to ecommerce, user reviews and ratings can be powerful tools for building trust with potential customers. Not only can they help you stand out in search results, but they can also help to address the natural skepticism that comes with online shopping.
To optimize your Google Ads for voice search, consider adding review and rating extensions to your ads. This will make your ads more informative and help to build trust with potential customers.
- Use Structured Data
Structured data can help Google better understand the content of your website and make it easier for search engines to index your site. This can be particularly useful for ecommerce brands that sell a wide variety of products.
For example, using structured data to mark up your product pages can help search engines understand things like the product name, description, price, and availability.
- Optimize Your Website for Speed
Page speed is an important factor in determining search engine rankings, and it’s even more important for voice search queries. When people use voice search, they often expect fast and accurate answers.
To optimize your Google Ads for voice search, ensure that your website loads quickly on both desktop and mobile devices. This can be achieved by compressing images, minifying code, and using a content delivery network (CDN).
- Use Natural Language and Question Phrases
When people use voice search, they often ask questions in a more natural and conversational tone. Therefore, it’s important to use natural language and question phrases in your Google Ads copy.
For example, instead of using language like “Shop now” or “Buy today,” you might use language like “Discover the perfect shoes for you” or “Find the best shoes for outdoor activities.”
- Leverage Social Proof
Social proof can be a powerful tool for building trust with potential customers, especially for ecommerce brands without a physical store. To optimize your Google Ads for voice search, consider adding social proof elements to your ads.
For example, you might include customer testimonials or trust badges in your ads to help build trust with potential customers.
- Use Ad Extensions
Ad extensions can help to make your Google Ads more informative and engaging for voice search users. For example, you might use location extensions to show your physical store location or call extensions to allow users to call your store directly from the ad.
For example, if you’re an ecommerce brand with a physical store, you might use a location extension to show your store location and encourage users to visit in person.
- Optimize for Mobile
Voice search is often used on mobile devices, so it’s important to optimize your Google Ads campaign for mobile. This means ensuring that your website is mobile-friendly and that your ads are optimized for smaller screens.
For example, you might use shorter ad copy and larger fonts to make your ads easier to read on mobile devices.