One of the most effective ways to get the most out of your Google Ads campaign is by using ad scheduling. This feature enables advertisers to specify the times of the day or days of the week when their ads will be displayed to potential customers.
By using ad scheduling, e-commerce brands can target customers during peak shopping times, which can significantly increase the impact of their ads and boost sales.
Here are the steps to use Google’s ad scheduling feature to maximize the impact of your ads during peak shopping times:
- Analyze your audience and their behavior
The first step in using ad scheduling is to analyze your audience’s behavior and understand when they are most likely to make a purchase. Google Analytics is a valuable tool to gather data on your audience’s behavior, including the days and times when they visit your site and make a purchase.
In addition to Google Analytics, you can use other tools such as Facebook Insights and Twitter Analytics to analyze your audience’s behavior on social media platforms. This information will help you to determine the best times to run your ads and maximize their impact.
- Identify peak shopping times
The first step is to identify the peak shopping times for your e-commerce brand. You can use Google Analytics or any other analytics tool to determine when your website receives the most traffic or when customers are more likely to make a purchase.
For example, if you are an e-commerce brand selling sporting goods, you may find that your website receives the most traffic and conversions during weekends when customers have more time to engage in sports activities.
- Set up ad scheduling
Once you have gathered data on your audience’s behavior, it’s time to set up ad scheduling in your Google Ads account. To do this, go to the “Settings” tab in your campaign and select “Ad Schedule.”
You can then select the days and times of the week when you want your ads to be displayed.
For example, if you have identified that your peak shopping times are on weekends, you can schedule your ads to run only on Saturdays and Sundays.
It’s important to note that ad scheduling is not an exact science, and it may take some experimentation to find the optimal times for your ads. Start by scheduling your ads during the times when your audience is most active and make adjustments as needed.
- Monitor and optimize your ad campaigns
After setting up your ad schedule, it is essential to monitor your ad campaigns regularly to ensure that they are performing well. You can use Google Ads’ reporting tools to track the performance of your ads during your selected times.
If you find that your ads are not performing well during specific times, you can adjust your ad schedule to optimize your campaigns further. For example, if you notice that your ads are not converting well during the evenings, you can adjust your ad schedule to run only during the daytime.
- Use bid adjustments to optimize your ad scheduling
Bid adjustments allow you to increase or decrease your bids based on specific factors, such as the device or the time of day. You can use bid adjustments to optimize your ad scheduling further and increase the impact of your ads during peak shopping times.
For example, if you have identified that your audience is most active on mobile devices during the evening, you can increase your bids for mobile devices during that time. Similarly, if you have identified that your audience is most active on desktop devices during the morning, you can increase your bids for desktop devices during that time.
- Monitor and optimize your ad campaigns
Once you have set up your ad scheduling and bid adjustments, it’s essential to monitor and optimize your ad campaigns regularly. Use Google Ads’ reporting tools to track the performance of your ads during your selected times.
If you find that your ads are not performing well during specific times, you can adjust your ad schedule or bid adjustments to optimize your campaigns further. Similarly, if you find that your ads are performing exceptionally well during certain times, you can increase your bids and budget to maximize their impact.
- Experiment with different ad formats
Finally, it’s important to experiment with different ad formats to see which works best during peak shopping times. For example, if you have identified that your audience is most active on mobile devices during the evening, you can experiment with mobile-optimized ad formats such as responsive display ads or video ads.
Similarly, if you have identified that your audience is most active on desktop devices during the morning, you can experiment with search ads or display ads that are optimized for desktop devices.
