Optimize your keyword bids

Optimize your keyword bids Each bid strategy is suited for different kinds of campaigns and advertising goals. For the purposes of bidding, you’ll want to consider five basic types of goals, along with your current campaign settings. Bid optimization depends on your marketing strategy and varies from one campaign to another. Let’s discuss the bidding …

Optimize your keyword bids Read More »

Ad copy tips

Copywriting is one of the most critical parts of successful marketing. The better your ad copy, the more likely someone will click, buy and even return for more. Things like blogs, social media posts, landing page copy, and even email marketing should help your potential customers get your point across in order to convert.  Yet, …

Ad copy tips Read More »

Why Is Customer LTV an Important Metric

Customer Lifetime Value (CLV) is a business growth metric that all D2C business owners should consider. Understanding this metric will help you to get insights into customer interests.  Learning about your customer interests, understanding what products they are after will help you refine your existing products and customer touchpoints.  Eventually, you can determine the right …

Why Is Customer LTV an Important Metric Read More »