Worried about a higher CPA? This is how you can reduce your Cost-Per-Acquisition. Reducing CPA can increase your return on investment (ROI) within a relatively short period without having to incur additional cost on traffic acquisition. By prioritising the reduction of acquiring new customers, you’re able to control cost from the onset. More often than …
Facebook ads remarketing strategy Facebook retargeting is an extremely important part of a PPC strategy. Without it, you could be missing out on a huge chunk of low-hanging revenue. For starters, a dismal 2% of web traffic converts on the first visit. Retargeting is a critical tool that’s designed to help businesses reach the remaining …
When it comes to Google PPC, building a strong account structure is essential for success. By creating a well-organized account with clear campaigns and ad groups, you’ll be able to more effectively manage your keywords, bids, and ads. Not to mention, a strong account structure will also help you improve your Quality Score – which …
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Optimize your keyword bids Each bid strategy is suited for different kinds of campaigns and advertising goals. For the purposes of bidding, you’ll want to consider five basic types of goals, along with your current campaign settings. Bid optimization depends on your marketing strategy and varies from one campaign to another. Let’s discuss the bidding …
How to choose the best type of facebook ad Facebook’s business platform has grown to be more and more sophisticated, giving advertisers more options to reach new audiences and retarget previous site visitors back to their brand. However, with so many different options, it can be difficult for advertisers to figure out which Facebook Ad …
11 ways to increase CTR in facebook ads Understanding who your customers are, what they like, and the impact that your marketing campaigns have on them can be determined by many metrics. And this number of metrics increases when you consider the type of growth marketing campaign you wish to use. When it comes to …
The average global cart abandonment rate is 69.99%. The numbers go higher during festivities and the holiday season when the competition for consumer attention skyrockets. If you simply look at the numbers, that’s like losing more than half of the customers that you paid for to visit your website. Add to that the increasing costs …
Copywriting is one of the most critical parts of successful marketing. The better your ad copy, the more likely someone will click, buy and even return for more. Things like blogs, social media posts, landing page copy, and even email marketing should help your potential customers get your point across in order to convert. Yet, …
Customer Lifetime Value (CLV) is a business growth metric that all D2C business owners should consider. Understanding this metric will help you to get insights into customer interests. Learning about your customer interests, understanding what products they are after will help you refine your existing products and customer touchpoints. Eventually, you can determine the right …
Which is better, Facebook Ads or Google Ads? The truth is, there isn’t a “better one”, when it comes to comparing the two because they do things very differently. The better questions are: What’s the difference between Facebook Ads and Google Ads? The main difference is how products/services are shown to consumers. Facebook is more …
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