Facebook’s algorithm is a complex and ever-changing set of rules that determine which posts, videos, and ads are shown to users in their News Feed. This algorithm can have a significant impact on the success of a brand’s advertising efforts on the platform. As one of the largest social media platforms in the world, Facebook …
Google’s automated bidding features are a powerful tool that can help ecommerce brands optimize their ad spend and achieve maximum results. With automated bidding, advertisers can set specific performance goals for their campaigns, and Google’s algorithms will automatically adjust bids to meet those goals. Here’s a step-by-step guide on how to use Google’s automated bidding …
Facebook’s Lookalike Audiences feature is a powerful tool that can help ecommerce brands reach new customers who share similar interests and behaviors to their existing customer base. By leveraging the vast amounts of data available on Facebook, brands can create highly targeted and effective ad campaigns that drive more sales and revenue. Here are some …
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One of the most effective ways to get the most out of your Google Ads campaign is by using ad scheduling. This feature enables advertisers to specify the times of the day or days of the week when their ads will be displayed to potential customers. By using ad scheduling, e-commerce brands can target customers …
Facebook’s Attribution Tool is a powerful analytics tool that allows ecommerce brands to measure the impact of their Facebook ads on their sales funnel. It enables businesses to understand the customer journey and determine which channels and touchpoints are driving the most conversions. This tool is particularly useful for ecommerce brands, as it allows them …
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As an ecommerce brand, it’s important to understand that potential customers go through different stages before making a purchase. These stages are commonly referred to as the sales funnel, which includes the awareness stage, consideration stage, and conversion stage. Each stage requires a different approach to effectively target and engage potential customers. Here are some …
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Measuring the Lifetime Value (LTV) of customers acquired through Facebook Ads is critical for ecommerce brands that rely on social media advertising for customer acquisition. It enables them to identify the most valuable customers, track their behavior, and make data-driven decisions about advertising spend. To calculate the LTV of customers acquired through Facebook Ads, there …
Voice search is becoming increasingly popular, with more and more people using virtual assistants such as Siri, Alexa, and Google Assistant to search for information online. As the use of voice search grows, it’s important for ecommerce brands to optimize their Google Ads campaigns for voice search. Here’s how you can optimize your Google Ads …
Facebook Pixel is a tracking code that ecommerce brands can add to their website to track user behavior and engagement. This tracking code enables brands to gain valuable insights into their audience’s behavior on their website, including which pages they visit, which products they view, and which actions they take, such as adding items to …
??Created a custom audience Although I’m a big fan of going Broad, every account is different. For this account we created specific LLA of Customers who were already interested in the brand and had reached to deeper level of funnels- say 95%VV, ATC, purchasers and IC. ??Created Top-of-Funnel Facebook Ads to Raise Brand Recognition Campaigns …
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