April 2023

How to create effective messaging that resonates with your audience

Are your Facebook ads falling flat?  Crafting messaging that resonates with your target audience is essential for driving engagement and conversions. To create effective messaging in Facebook ad copy, it’s crucial to understand the psychology behind consumer behavior and decision-making.  By using these insights, you can create an ad copy that speaks directly to your …

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How to use Facebook’s Conversion API

Facebook’s Conversion API (CAPI) is a powerful tool for direct-to-consumer (D2C) e-commerce brands looking to improve their tracking and reporting.  CAPI allows brands to send customer behavior data directly to Facebook’s servers, bypassing the need for browser-based tracking cookies.  This not only provides brands with more accurate data but also ensures compliance with privacy regulations …

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Ecommerce trends for 2023

The e-commerce industry growth is expected to accelerate in 2023, driven by the increasing number of online shoppers and the continued rise of digital payments.  According to various reports, 20.8% of retail purchases are expected to take place online in 2023, and e-commerce sales are expected to grow 10.4%. The global e-commerce market is expected …

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